At Softail Smoke Co, we serve up authentic Texas barbecue in a biker-friendly, family-run atmosphere. Our slow-smoked meats and homemade sides are crafted with care, ensuring every bite is packed with flavor. Whether you're rolling in after a ride, gathering the family for dinner, or catching up with friends over lunch, our laid-back spot is designed for good times and great food. Join us for a taste of small-town Texas charm where everyone feels at home.
About Softail Smoke Co
At Softail Smoke Co, we’re more than just a barbecue restaurant; we’re a community hub where bikers, families, and friends come together to enjoy authentic Texas barbecue. Our family-run establishment prides itself on serving slow-smoked meats paired with homemade sides, all in a relaxed atmosphere that feels like home. Whether you’re stopping by after a ride, gathering the family for dinner, or catching up with friends over lunch, you’ll find great food, fair prices, and a warm welcome that embodies small-town Texas charm.
Who we work with
CCB
Conan
Loi's
Gucgle
H&W
Spotfy
At Softail Smoke Co, our team is the heart and soul of our barbecue restaurant. Each member brings their unique skills and passion for great food, ensuring that every visit feels like coming home. From our pitmaster to our friendly servers, we’re dedicated to providing you with an unforgettable dining experience.
Our Team
Robert
Pitmaster
Ashley
Manager
Jeanette
Owner
David
Owner
What Our Customers Say
Softail Smoke Co is my go-to spot after a long ride. The brisket is always tender and smoky, and the atmosphere feels like home. I love bringing my family here for dinner; everyone leaves happy and full!
Jake M.
I’ve tried barbecue all over Texas, but nothing compares to the flavors at Softail Smoke Co. The homemade sides are a perfect complement to the meats. Plus, the staff treats you like family!
Linda R.
Every time I visit, I’m reminded of why I love this place. The laid-back vibe and delicious food make it a perfect spot for lunch with friends. Highly recommend the ribs!
Tom S.
Softail Smoke Co is a hidden gem! The hospitality is genuine, and the food is top-notch. I can’t wait to come back for more of that amazing pulled pork!
Sarah L.
Frequently Asked Questions
What types of meats do you serve?
We specialize in slow-smoked meats, including brisket, burnt ends, and chicken, all prepared with our signature Texas-style techniques.
Do you offer sides?
We offer a variety of homemade sides including creamy coleslaw, cowboy beans, potato salad, mac & cheese, and more — the perfect addition to any BBQ plate.
Is Softail Smoke Co family-friendly?
Absolutely! We pride ourselves on being a family-run restaurant where everyone, including kids, can enjoy a relaxed meal together.
Can I host a private event at your restaurant?
Yes, we welcome private events! Please contact us directly to discuss your needs and how we can help make your gathering special.
Links to Our Favorites
Check out our favorite local spots and partners that share our passion for great food and community. From nearby bike trails to local events, we’ve got you covered!
Let's talk!

Business Hours

Mon, Thu, Fri
-
Tue - Wed
Closed
Sat - Sun
-
600 North 2nd Street, Hico, Texas 76457, United States
Custom Address Details

Contact Us