About Softail Smoke Co

At Softail Smoke Co, we’re more than just a barbecue restaurant; we’re a community hub where bikers, families, and friends come together to enjoy authentic Texas barbecue. Our family-run establishment prides itself on serving slow-smoked meats paired with homemade sides, all in a relaxed atmosphere that feels like home. Whether you’re stopping by after a ride, gathering the family for dinner, or catching up with friends over lunch, you’ll find great food, fair prices, and a warm welcome that embodies small-town Texas charm.

Who we work with

CCB

Conan

Loi's

Gucgle

H&W

Spotfy

At Softail Smoke Co, our team is the heart and soul of our barbecue restaurant. Each member brings their unique skills and passion for great food, ensuring that every visit feels like coming home. From our pitmaster to our friendly staff, we’re dedicated to providing you with an unforgettable dining experience.

Our Team

Robert

Pitmaster

Ashley

Manager

Jeanette

Owner

David

Owner

What Our Customers Say

Softail Smoke Co is my go-to spot after a long ride. The brisket is always tender and smoky, and the atmosphere feels like home. I love bringing my family here for dinner; everyone leaves happy and full!

Jake M.

I’ve tried barbecue all over Texas, but nothing compares to the flavors at Softail Smoke Co. The homemade sides are a perfect complement to the meats. Plus, the staff treats you like family!

Linda R.

Every time I visit, I’m reminded of why I love this place. The laid-back vibe and delicious food make it a perfect spot for lunch with friends. Highly recommend the ribs!

Tom S.

Softail Smoke Co is a hidden gem! The hospitality is genuine, and the food is top-notch. I can’t wait to come back for more of that amazing pulled pork!

Sarah L.

Frequently Asked Questions

What types of meats do you serve?

We specialize in slow-smoked meats, including brisket, pulled pork, and chicken, all prepared with our signature Texas-style techniques.

Do you offer sides?

We offer a variety of sides including creamy coleslaw, cowboy beans, potato salad, mac & cheese, and more — the perfect addition to any BBQ plate.

Is Softail Smoke Co family-friendly?

Absolutely! We pride ourselves on being a family-run restaurant where everyone, including kids, can enjoy a relaxed meal together.

Can I host a private event at your restaurant?

Yes, we welcome private events! Please contact us directly to discuss your needs and how we can help make your gathering special.

Links to Our Favorites

Check out our favorite local spots and partners that share our passion for great food and community. From nearby bike trails to local events, we’ve got you covered!

Let's talk!

Business Hours

Mon, Thu, Fri
-
Tue - Wed
Closed
Sat - Sun
-
600 North 2nd Street, Hico, Texas 76457, United States
Custom Address Details

Contact Us